Many newspapers are losing circulation, however you don't see many  TV commercials trying to get people to buy newspapers. This is not true for other countries though. Take a look at this link to you tube of a commercial for the Ziarul newspaper. 

http://www.youtube.com/watch?v=bfBPDOeY__U

I think that this is a funny ad and maybe something that more newspapers should try. There have been newspapers such as the Wall Street Journal to run ads about their weekend paper, which I think has let people know about this product.